Taboola Talks: Weather.com & WIRED
Please join Taboola and special guests Curt Hecht, worldwide CRO of The Weather Company, & Spencer Reiss of WIRED for the first in a series of Taboola Talks: #ContentYouMayLike
The venue is Taboola’s new global headquarters, located in the heart of Silicon Alley in NYC. Our goal is to fuel a dialogue among industry leaders and insiders, in an intimate one-on-one setting and with a highly interactive format.
Themes will include how content, data and technology are driving our industry, and the effects on day-today operations in Branding, Editorial, Monetization, Distribution, Circulation, and more. We’re already hard at work on a lineup.
We’ll have some of the most exciting & influential guests joining us, sharing their thoughts, ideas, and real experiences on how they obtain success in those areas.
Please arrive at 6:00pm for the mixer. Speakers start promptly at 6:45pm.
It is impossible to enjoy idling thoroughly unless one has plenty of work to do. There is no fun in doing nothing when you have nothing to do. Wasting time is merely an occupation then, and a most exhausting one. Idleness, like kisses, to be sweet must be stolen.
Green Pedestrian Crossing created by Jody Xiong
The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.
The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.
Watch their video below:
It’s not too late to help
If you’re in BK, ways to give/volunteer - redhook.recovers.org. Check out urgent needs. All over Manhattan, aid orgs are picking up supplies for hard-hit regions (Rockaways, Staten Island, Red Hook, Long Beach) and shelters housing displaced folks, and if you happen to be someone who doesn’t work a M-F 9-5-type gig, they could use some help on the weekdays, too.
If you don’t have time to volunteer - send some much-needed supplies to the folks at Occupy Sandy via their Amazon wishlist. Items start at $5.99. I’m looking at YOU (and me), Amazon Primers!
Twitter is an up-to-the-minute resource for people needing/offering help. There are a whole lot of Tweeple talking about it already; here’s a short list with which to tap into the conversation: